Skyscraper Technique is a powerful strategy to enhance your content and build effective backlinks. Coined by Brian Dean of Backlinko, this approach involves finding popular content, improving on it, and reaching out to those who linked to the original piece. By offering a superior version, content creators can attract more backlinks and improve their site’s authority.
What is the Skyscraper Technique?
Skyscraper Technique is a method used in search engine optimization (SEO) and online marketing to increase website traffic and conversions. Developed by Ryan Deiss, the technique involves identifying and promoting long-tail keywords related to a specific topic or niche, then creating high-quality content that addresses those keywords. The goal is to create a “skyscraper” of content that outranks existing content and attracts links from authoritative websites, thereby increasing the website’s visibility and credibility in search engine results. Businesses can improve their online presence and drive more sales by focusing on long-tail keywords and providing valuable content.
Steps to Implement the Skyscraper Technique
To get started with the Skyscraper Technique, follow these straightforward steps. First, identify existing content that has garnered considerable attention and backlinks. Tools like Ahrefs or BuzzSumo can help you in this research. Once you’ve found content that resonates with your target audience, focus on enhancing it by adding more depth, updated information, or unique insights.
Reaching Out for Backlinks
Once you’ve refined your content using the Skyscraper Technique, it’s time to reach out. Create a list of websites that link to the original content and send personalised messages informing them about your improved version. Highlight the benefits of linking to your piece instead of the outdated content. This honest, strategic communication can significantly increase your chances of earning those valuable backlinks.
